After returning from MPI’s PEC event in Houston, I was asked by a few different industry planners my opinion of the connection spots on the tradeshow floor.  I shared it with them and thought I would share it with everyone else, too. 

 

At first I was a little worried about the set-up of the connection spots (that’s what MPI called them), but after arriving to the show floor and seeing them in person and setting up our booth area it ended up working out very well.  The connection spots opened up the show floor and made it more welcoming.  The thing I liked most about the connection spots was not being in an aisle.  We obtained more exposure and received more booth traffic as a result of the non traditional aisle set up.

 

Only one negative comment on the connection spots – we recently re-designed our 10x20 booth which cost a significant amount of marketing dollars.  If shows start moving in this direction (which I’m not opposed to) it would mean that we wouldn’t get as much use out of our investment in our booth re-design.

 

I’m looking forward to seeing this type of set-up at future shows.  

Speaking of future shows, be sure to visit the events page to find out where we will be next.
 
Check back soon for a future blog on my experiences at MPI's PEC - The General Session, Technology Playgrounds, and more.

 

Here are some pictures of Certain’s connection spot at MPI's PEC:


Certain's connection spot at MPI's PEC

Nick Brown, Jeff Rasco, and Dr. Rick Borry
Nick Brown, Jeff Rasco, and Dr. Rick Borry