Corbin Ball saw the announcement that Certain Registration and Pathable have integrated our online registration system with their event social networking application.  Professional event planners can now use the information they collect in the online event registration process to populate attendees' profiles in the social networking tool.  Attendees can then use Pathable to make connections before or during the event.

Much of the credit for this project goes to Brett Weigl, who led the partnership arrangement, and Ryan Manville and Dustin Chesterman, the two developers who built our Web Services API that allowed this to happen so quickly. 
 

To me, the biggest news is that this project proved the value of our expanded Web Services API – without this it would have been too expensive and taken too long to even try this kind of mash-up.  Look for more of this from Certain Software as we expand our API and adopt APEX and OTA standards.


We have two more days of code cleanup and QA bug-fixes before we can move on from our integration of the TRX ResX corporate travel reservation application and Certain Registration, our online registration software.

After that, we will begin working on Sabre Web Services.  Sabre currently holds about 45% of the U.S. market share for travel distribution systems.  It took us several months to gain developer access to their web services, but now the time is right for connecting Certain Registration to the Sabre GDS.  After Sabre, we will be working on the ResX single sign-on process and the GetThere SSO integration.

When these releases go live this summer, Certain Registration will offer complete event attendee management - from event registration to housing management and travel integration.

Last week, our lead software architect Ryan "The Man" Manville presented a preview of our upcoming Certain Registration version 5.0 online event registration software.  Even though I've seen the new user interface a few times already, it got pretty exciting when I realized we were now within weeks of being able to unveil this to professional meeting planners.

I'm not sure if this post will get through our Marketing censors, but here is a sneak peek at the new look of Certain's complete conference management solution.

Certain Software Version 5.0


Today we hand off to our QA group the design and code for synchronizing Certain Registration, our online registration software, with TRX's ResX online travel reservation tool.  ResX in turn can be synchronized to the underlying Global Distribution System (GDS) via it's Trip Synch option, meaning that Certain Software's customers who also use TRX ResX will be able to store the travel reservation data from the GDS in their event registration application.  Thus the corporate meeting professional can run reports from Certain Registration and see all aspects of the attendee's event experience - from registration to housing to air and ground travel.

I have written extensively on Registration Doctor about the ways we try to keep our customers' personal information secure with Certain Registration.

We're working on a new feature to collect Date of Birth and then calculate the current age for attendees.  This is simple enough, until you throw in various state regulations on the storage and delivery of Personally Identifiable Information (PII) such as date of birth.  Some states require us to mask the birth date value in email confirmations and even when you edit your existing event registration.  This led to a reasonable question from one of our developers, "Why does it even need to be masked when the user is entering their own information?"
 
The root issue with any online registration software is that we cannot be sure that a malicious user has not compromised the attendee's username and password, logged into the event registration form, and then is trolling their registration answers for PII that can be used elsewhere, e.g. to apply for credit cards or a driver's license.  We must take extra precaution with critical data such as social security numbers, credit card numbers, and birth dates.

This is one of the many reasons that companies use Certain for conference management software - there are simply too many laws and non-obvious best practices for part-time developers to include everything in an in-house application.

Yesterday I finished the design to connect the TRX ResX corporate travel user interface to Certain Registration, our online registration software.  This continues our drive to integrate all aspects of the meeting experience - event attendee registration, hotel, air, and ground travel - as I've spoken about previously.

This step of our "Travel Integration" program involves linking the confirmation page of the online event registration form to the ResX travel reservation tool via a "Single Sign On" process (SSO).  Thus the attendee can complete their meeting registration and then transfer seamlessly to the air travel search page, without having to re-enter their travel login information or type in the event's arrival and departure dates and inbound airport.

It's another step in our mission to make event registration as quick and automated as possible - for both the attendee and professional meeting planner.

Last week I spoke and exhibited at the Society of Government Meeting Professional's (SGMP) National Conference in Louisville.  For several years, SGMP has used Certain Registration for their online registration software at the National and several regional meetings.  Below is a picture of the entrance to the Exhibit hall on Friday, with our sponsorship banner prominent in the center.

Show attendance was down this year, as everywhere, but I was able to present to about 60 people on Thursday (see Online Registration for Government Meetings) and saw several customers and a few prospects on Friday.  Business is still going, and people are still traveling to the most important meetings.

SGMP Sponsorship

Yesterday, I visited the TRX office in Dallas to discuss our upcoming travel integration between their ResX corporate travel booking tool and Certain Registration.

We have been working to integrate popular booking tools and the major Global Distribution Systems into the Certain Registration travel module.  ResX is unique in that it offers the TripSynch option, which synchronizes data between the travel tool and the GDS periodically.  Thus, when we connect our online registration software to ResX, we will be able to synchronize data with both ResX and the underlying GDS being used.  This makes our integration a bit easier for ResX customers.

We started development on the connection last week, and should hand it off to QA next week.  The actual web service connection was not a major task now that we've spent the first half of this year building the framework for this travel integration.

Today, we're continuing to work on integrating corporate travel management systems with our online registration software.  We've teamed up with GetThere, a popular corporate travel booking tool, and Sabre Web Services, the leading Global Distribution System.  This week I've been reading Sabre's 200-page developer guide and trying to figure out the most efficient way of synchronizing travel reservation data in the GDS with our client's event registration data in Certain Registration.  There are a few tricks to doing this right, which I'll discuss soon after we finalize our design.

Last week Dustin and I started the development of our Travel Integration between Certain Registration and the Global Distribution Systems.  GDS integration is one part of a complete event management solution, and I've wanted to add it to our online registration software for several years. 

We've been working with some Fortune 100 corporate meeting planners and several meeting management companies to define the integration process they need.  On the bright side, one of the benefits of being a bit behind our competition on GDS integration is that we can learn from their mistakes.  We also benefit from a more mature Web Services platform at the major GDS's.

We had some good news today - official recognition from a major client!

I remember facing off against Starcite, Amlink (now part of Certain) and ICM on a frigid winter day over 3 years ago with half-day presentations to win the National FFA Organization online registration contract.  In hindsight, that was the easy part; we had a year of observation with the "three Bobs" in Louisville, then the first year of implementation in Indianapolis.

If enough people ask, I'll share the tale of "the three Bobs" in a future post.

National FFA Organization Recognizes Certain Software as Catalyst

INDIANAPOLIS – Last November, the National FFA Organization was named the overall 2008 BKD Indiana Excellence Award winner during a banquet luncheon Nov. 19. FFA edged out winners from three other categories (medical, manufacturing & distribution and service) to bring home the prestigious overall honor. Today, FFA Director of Information Technology Mark Cavell recognized Certain Software as a catalyst to that success. 

The National FFA Organization received the BKD award based on significant improvements to its convention registration system. The annual National FFA Convention attracts more than 54,000 attendees from FFA chapters across the country. Before the convention’s move to Indianapolis in 2006, registration was a cumbersome and unwieldy manual process; so, to improve customer service and decrease costs, FFA elected to migrate to an online registration system. After a thorough search, FFA selected Certain Software’s Reg123 program.

 “Certain Software presented the best off-the-shelf solution for our online event registration needs,” said Cavell. “Due to the size, scope and unique properties of the annual National FFA Convention, Certain also had to be willing to modify their existing product right up to the limit of its capabilities, as well as support those modifications for us. Throughout this process, they have exceeded our already high expectations.”

In 2008, after a three-year cycle of programming, testing and tweaking, the FFA online event registration system reached full maturity and achieved all of its original objectives. The organization has already seen more than $283,000 in annual savings since the system was implemented. The process of registering for convention and ordering event tickets has also become much more convenient for the organizations’ customers. It has cut down the amount of time required to register and has improved accuracy in filling orders. These results, coupled with FFA documentation of the project plan and execution, were the criteria evaluated by the BKD Indiana Excellence Awards judges.

            FFA recognized that Certain Software as a catalyst for the success of its online event registration project, and wanted to provide Certain Software with appropriate recognition. Without Certain’s Reg 123 program and the constant support, programming flexibility and dependable performance of Certain Software systems, the vaunted FFA project could not have achieved the same results.

            The National FFA Organization, formerly known as the Future Farmers of America, is a national youth organization of 507,763 student members – all preparing for leadership and careers in the science, business and technology of agriculture – as part of 7,439 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The National FFA Organization changed to its present name in 1988, in recognition of the growth and diversity of agriculture and agricultural education. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. Visit www.ffa.org for more information.


In response to the current media mania over "extravagant" events held by companies that received taxpayer bail-out funds, several professional meeting planning and group travel associations have produced a Meeting Industry Crisis Center.  The purpose is to explain to government officials and the public that meetings holds an important position in our economy and its turnaround.

"In the US alone, the meeting and event industry is responsible for 15% of all travel, creates over an estimated $200 billion in spending annually, generates nearly 2.4 million jobs and provides around $40 billion in tax revenue..."

The web site also contains a Model Board Policy for Approval of Meetings, Events and Incentive/Recognition Travel.  It was interesting to me that of the 10 points in the model policy, six are addressed directly by Certain Registration and Certain Meetings, our new meeting request/approval and budget estimation software.  We've been listening to our customers as we build our online event registration software and work to expand our software to cover the meeting management process from start-to-finish. Now it appears that public policy might catch up to what professional meeting planners have been trying to do for years.

Last week I spoke with one of our clients, an independent meeting professional, about a customer of hers who is concerned about the Section 508 compliance of our online registration software and event management application, Certain Registration.  Yesterday, I completed the Voluntary Product Accessibility Template (VPAT), which is becoming a standard document in RFPs for organizations and government entities who care about software accessiblity to people with disabilities.

I'm wondering if Section 508 Compliance is now where PCI Compliance was in 2001 - on the verge of becoming a standard for web application development.  As more meeting professionals become aware of the need for accessible products, more conference management software will work to fill their need.

I spoke today with Doug Salie of Meeting Time Travel. His company, Game Time Travel, arranges group travel for amateur sporting organizations.  We met at the MPI MeetDifferent Emerging Technology Lab and discussed his expansion from sporting groups into corporate meetings and association group travel.  It was interesting to me that he wants to build their event management and site selection software from the ground up around APEX standards.  When we started building Certain Registration, our flagship online registration software and event management application, there were no standards to follow and we created the product on the fly, based on customer feedback and competing products.

The Accepted Practices Exchange (APEX) has come a long way, but its potential remains unrealized.  One day, I'll be able to direct someone like Doug Salie to a web site, where he'll register for a unique "APEX Group Travel ID" for his company.  After paying a small fee, someone will call his office to validate his business, then enter him into the APEX global events marketplace where he can exchange data with other hotels, suppliers, and meeting professionals.  We'll have a "proving ground" where his developers can pull the latest XML standards and start coding, then they can submit the finished product to validation and "APEX Certification".  It will be a great day when we can stop being data clerks and focus on service and products.

Certain Software's Dr. Rick Borry will speak on "Technology and Meetings," at SGMP's 2009 Joint Education Conference in Oklahoma City on February 21st.  The Texas and Oklahoma SGMP chapters - the Wild West Chapter, will be holding their annual conference to promote education and training for their members who plan meetings for the government, or government agencies.  Certain Software is a proud sponsor of the SGMP National Education Conference with its online event management software, Certain Registration(R). To find out more about the SGMP annual conference, and learn about the Wild West Chapter...click here. www.oksgmp.com

MeetingsNet put out a special report recently, "The Economic Impact on Meeting Planning", filtering the latest news stories springing from the Wall Street meltdown for the meeting and events planning industry. These are interesting times frought with both great perils and hidden opportunities for everyone, and meeting planners and event organizers are no exception.

The perils include a heavier scrutiny and pull back on travel, hotel and event spending in general. The travel industry from airlines to hotels to venues is bracing for a slowdown. Organizations are looking hard at their spending to make inevitable cuts.

For meeting and event planning professionals, opportunities will exist for possible increased negotiating power with venues who are struggling to book meetings and events.

Planners also can look to better technology solutions that will save them money in the long run over more costly planning methods of the past. Online registration software is one solution that planners in the U.S. and internationally are making a standard, not just because its more modern and convenient for attendees, it actually can reduce labor and resources needed.

Certain Software recently published a whitepaper, entiled "Save Money with Online Registration" that gives planners an example scenario that compares the savings.
Labor spent, event marketing materials, postage - all are areas that technology can help save planners money. In this economy, we all walk a tight line above the crocodiles of economic ruin and have to look out for solutions that help us get across soundly.

The world of event management software is Certain Software's domain in 2008, having launched its full product suite with the latest Version 11 release of its top ranking events management and online interactivity products, eventsPro and eventsInteractive, in addition to its stand-out Software as Service online registration software, Certain Registration.

Certain Software's Director of Marketing, Kimberly Enright, gives some highlights on what is new with the Certain Software product family and Certain Software's excitementt for the EIBTM show this December in Barcelona, Spain.


It is true. Times are tough for the economy, and meeting and event planners are feeling the effects on their events planning strategies. What can be done while stocks are tanking and company's are locking down meeting, events, training, travel and entertainment spending? For many planners the key may lie in their events management software.
Event Planning Software Reduce Costs Whitepaper

Certain Software recently put out a piece to help meeting and event planners learn about reducing costs and increasing revenue through online registration software. The whitepaper is available on Certain.com. Check it out, and see what you can do to save some money.






If you did not know already, Certain Software, the Bay Area based leader in meetings and events technology innovation, has expanded its software product family in 2008. Joining its original online registration Software as a Service application, Certain Registration, are the fully featured enterprise software solutions, eventsPro, eventsInteractive, eventsPro CE and memberConnect.

This July, Certain Software has been pleased to bring its customers even more of the features for which they have been looking, with the release of Version 11 of eventsPro and eventsInteractive. Event organizers have never had such an all around powerful software solution for complete conference management, including the ability to do more with their event websites.

If you organize large events, meetings or conferences you will want to know more about the features in the Version 11 release of eventsPro and eventsInteractive. Go ahead, read up on it in the press release now (originally debuted at the National Business Travel Association press room in July 2008).

In our upcoming release of Certain Registration 4.16, we're proud to present you with new tools to more effectively manage program item waitlists, as well as barcodes on the registration confirmation page.

The new program item waitlisting features in our online registration software enable event planners to:       

  • Create waitlists at the program section level
  • Use new program item statuses and avoid over-booking
  • Move registrants from waitlisted to registered agenda status, as inventory becomes available
  • Run an event program item status summary report to see all of the program items with their registrants’ agenda status

In addition to the new program item waitlist features in 4.16, we’ve also provided you with the option to include a barcode in the registration confirmation. If you send the confirmation email in html format, the barcode will display properly and can be printed. Registrants can then bring the printed confirmation to the event and it can be scanned like an admission ticket for on-site access.

Training solutions:

Right now you can access a New Features Video that demonstrates how these new features work. To watch the video, login to www.certain.com and scroll to the bottom of the landing page. Then click the link for the New Features Video. Coming soon are a detailed tip sheet in the Support & Services section as well as context sensitive help.