The perils include a heavier scrutiny and pull back on travel, hotel and event spending in general. The travel industry from airlines to hotels to venues is bracing for a slowdown. Organizations are looking hard at their spending to make inevitable cuts.
For meeting and event planning professionals, opportunities will exist for possible increased negotiating power with venues who are struggling to book meetings and events. Planners also can look to better technology solutions that will save them money in the long run over more costly planning methods of the past. Online registration software is one solution that planners in the U.S. and internationally are making a standard, not just because its more modern and convenient for attendees, it actually can reduce labor and resources needed.
Certain Software recently published a whitepaper, entiled "Save Money with Online Registration" that gives planners an example scenario that compares the savings.
Labor spent, event marketing materials, postage - all are areas that technology can help save planners money. In this economy, we all walk a tight line above the crocodiles of economic ruin and have to look out for solutions that help us get across soundly.
