Corbin Ball saw the announcement that Certain Registration and Pathable have integrated our online registration system with their event social networking application. Professional event planners can now use the information they collect in the online event registration process to populate attendees' profiles in the social networking tool. Attendees can then use Pathable to make connections before or during the event.
Much of the credit for this project goes to Brett Weigl, who led the partnership arrangement, and Ryan Manville and Dustin Chesterman, the two developers who built our Web Services API that allowed this to happen so quickly.
To me, the biggest news is that this project proved the value of our expanded Web Services API – without this it would have been too expensive and taken too long to even try this kind of mash-up. Look for more of this from Certain Software as we expand our API and adopt APEX and OTA standards.
There are some catches, however. Single sign-on means that when the attendee has logged into one system, they get access to the other. So you have to be sure that the system they are logging into meets the security requirements of both applications. For example, it would not be wise to allow a simple sign on to the registration form, e.g. using only the Registration Code or Name, because then SSO would bypass the security requirements of the Travel system.
The RESX online travel reservation tool has a single sign on (SSO) capability that Certain Registration will use to integrate our online event registration forms with the online travel reservation application used by many corporate meeting planners.
RESX's SSO system uses both a timestamp and access key to ensure secure integration. Not only would a malicious user need to learn how to generate the security parameter from the unique access key, they would have to re-learn this repeatedly and instantly as the current date and time is encoded in the constantly-changing security parameter. Such a combination of timestamp plus access key helps us guarantee that the person who registered for the event in Certain Registration is the same person who is accessing the RESX online travel reservation system via a single convenient hyperlink.
GetThere has SSO services for user authentication, and the modification or addition of user profiles. Certain will allow corporate meeting planners to connect their online event registration forms to the GetThere online travel booking application via secure, tightly integrated single sign on.
One topic we've been particularly interested in is online registration for "simple events". Clearly, not every event registration process requires complex information; indeed, many could do with a very simple application to collect attendee data.
Meeting planners have typically chosen Certain because of our professional-grade online registration and event data reporting tools. With Certain's forms, you can tailor the online registration experience to each attendee type with a high degree of accuracy, allowing you to deliver value and personalization to your clients.
However, some events really just require some contact information, an RSVP, and perhaps dietary and special assistance questions.
We're currently designing new features that will allow our customers to build online registration for their meetings and events in two ways: one, our traditional route, and two, a "Simple Event Mode", that will facilitate creation of the event details, form, and online registration experience in one easy process that takes 5 minutes.
I'm interested to hear what you consider "simple." If you want to set up an online registration form in your meetings management software, what is an absolute must-have on the registration form if you are advertising a simple event. Feel free to either comment on this page, or else email features@certain.com with your opinions.
Thanks
Brett
We're seeking a few early adopter customers who are willing to implement Certain Sourcing in their organizations on a trial basis; the software will be available to you through December 31, 2009, for up to 3 users, should you join up. The only thing we ask is that you participate in 3 web conferenced feedback calls, so that we can gather information about the value the application provides to real planners who use Certain Sourcing to streamline their site selection, RFP, and meetings management workflow.
To participate, please email me at bweigl@certain.com for more information.
In addition to providing tools that help you match the best site to each meeting, Certain Sourcing will integrate with Certain Meetings, allowing your team to implement a strategic meetings management program coupled with best-practice supplier negotiation tools. Together, we believe Certain Meetings and Sourcing together offer significant opportunities for ROI and time savings for enterprise meeting planners.
Follow this blog for more news about our Certain Sourcing launch. Also, feel free to follow me and the Certain team on Twitter for more up-to-date announcements about Certain's solutions for strategic meetings management.
As we finish development of our travel integration with TRX ResX, I've shifted focus to preparing for our next GDS - Sabre. Sabre's GDS commands about 45% of the U.S. market for travel reservations, and their Web Services comply with the Open Travel Alliance (OTA) standards for electronic distribution of travel data.
I've been working on the OTA standards for several years now, with the APEX initiative to standardize the exchange of meetings and event data among professional meeting planners and their suppliers (typically, hotels). This, however, is my first time implementing the standards in our online registration application, Certain Registration. One thing that has become immediately clear to me is that the OTA standards are overbuilt - intentionally - because they have to address all possible combinations of data exchange. Our purpose is limited to pulling current travel reservation data from the GDS and storing it in Certain Registration, so that the event planner can effectively manage the attendee experience from registration to housing to travel.
I'm not sure if this post will get through our Marketing censors, but here is a sneak peek at the new look of Certain's complete conference management solution.
This step of our "Travel Integration" program involves linking the confirmation page of the online event registration form to the ResX travel reservation tool via a "Single Sign On" process (SSO). Thus the attendee can complete their meeting registration and then transfer seamlessly to the air travel search page, without having to re-enter their travel login information or type in the event's arrival and departure dates and inbound airport.
It's another step in our mission to make event registration as quick and automated as possible - for both the attendee and professional meeting planner.
This feature is useful in situations where the primary registrant needs to reserve spaces for their guests, but they don't know the guest names yet. For example, if you are allowing registrants to sign-up for dinner tables for up to eight people, they can reserve eight dinner slots, and come back to the form later to assign the slots to specific guests. If they need to edit or change the guest assignment, they can also do so without losing any of their reserved inventory.
The Program Guest List feature must be activated for your account by our product support team. Starting May 22, you can email support@certain.com for access to this free feature. For additional information on how to setup your registration forms using the Program Guest List feature, please go to the Certain Community website and download the tip sheet called Reserving Program Items for Guests.
This feature enhancement was suggested by our customers. We're happy to assist meeting planners by offering a more complete conference management tool!
We've been working with some Fortune 100 corporate meeting planners and several meeting management companies to define the integration process they need. On the bright side, one of the benefits of being a bit behind our competition on GDS integration is that we can learn from their mistakes. We also benefit from a more mature Web Services platform at the major GDS's.
Here's an opportunity - one of our customers' most experienced Certain Registration expert has found herself on the job market. She's a leading expert in online registration and event management software, and I had the pleasure of working with her extensively over the past five years.
If you are looking for an event technology expert, let me know and I will connect you.

We hope to see our government meeting planners at the event!
http://www.sgmp.org/EducationConferenceInformation.asp
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